Transform your web department into a profitable growth engine.
I work behind the scenes with your agency to improve how your web department operates. Through clear communication, proven processes and aligned goals, I help agencies deliver better website outcomes that keep clients happy and revenue rolling in.
Processes
Your Teams
More Clients
Web projects don’t have to be this hard.
Are stalled web projects leading to missed retainer income and unhappy clients? You might not have a people problem; you might have a process problem. Web projects are often the messiest part of an agency’s work, because internal processes aren’t built for web.
- Timelines slip when handoffs are unclear.
- Account managers juggle mismatched expectations.
- Clients get frustrated when they don’t understand progress or next steps.
- Upsell opportunities get missed when your team is just trying to keep up.
- Teams feel stuck between marketing strategy and development details.
When your internal systems aren’t aligned, every project feels harder than it needs to be: costing your agency time, money and client trust.
I'm Rachel Cardy, a web consultant with over 15 years of experience helping agencies deliver websites that keep clients engaged and profitable.
I’m not here to compete with your services or take over your client relationships.
I come alongside your leadership team to fix what’s broken inside your web department — aligning people, processes and tools so you can finally run web projects smoothly and profitably. My focus is on your agency’s success, not just individual projects.
Rachel is an excellent partner. The systems and processes she implemented at Connect Agency were easy to come into and follow right away, and the long-term partnership with our agency has led to better web outcomes and higher client retention rates. She has gone above and beyond to train our team and is always available to answer questions as they arise. I value our relationship tremendously!
Here’s how we build better web outcomes together:
Clarify the Issues
Identify where communication and processes are broken and define the roadmap to better alignment.
Connect Your Teams
Bridge the gap between sales, strategy, creative and development so everyone’s moving in the same direction.
Convert & Deliver
Enjoy better web outcomes: get projects done faster, keep clients happier and increase your agency's revenue!
Stop struggling with the web side of your business.
Start running your web department like a well-oiled machine and turn projects into a reliable growth engine for your agency.
Frequently Asked Questions
Who do you work with?
I work with marketing agencies of all sizes, as well as in-house marketing teams. Whether you have a full web department or rely on freelancers, I can help you clarify issues, align your processes, and connect the dots so your projects run smoother, generate more profit, and keep clients coming back.
What exactly do you help with?
I help agencies fix the operational side of their web services — including processes, team communication, project workflows, and tools. I also review past projects to diagnose recurring issues and provide guidance so your team can consistently deliver smooth, profitable website launches.
What if I’m not sure where the problem is... the people, the process, the tools?
That’s very common. I start with a Web Ops Assessment & Roadmap to uncover where breakdowns are happening. This gives you clarity on what’s working, what’s not, and which changes will have the biggest impact.
How do I get started?
If you’re ready to take action, the best first step is a Web Ops Assessment & Roadmap.
If you’re unsure where to begin, start with a complimentary Alignment Call. We’ll discuss your current challenges and goals, then outline the best next steps to fit your agency’s needs and budget.